THE PROJECT

From the beginning, we worked alongside Siren Yachts to shape the brand and translate it into a cohesive guest experience. We developed the brand DNA, website, stationery, merchandise, and onboard amenities, creating a consistent visual language across every client touchpoint. For a luxury yacht charter experience in New York Harbor, every detail matters, from the first interaction online to the moment guests step aboard. We worked closely with the Siren team to ensure the brand carried through every element, balancing a refined aesthetic with the practical needs of operating a luxury charter fleet.

We designed and produced a curated collection of branded merchandise and onboard essentials, including custom hats, polos, socks, pillows, and accessories. From concept development and material selection through production and delivery, each piece was created to reflect Siren’s luxury positioning while bringing consistency across the experience. Our partnership continues as we develop an expanded collection and new e-commerce opportunities.