THE PROJECT

We partnered with Seventy One Swim from its inception to develop the brand from the ground up, shaping its brand DNA, logo, color palette, packaging, design direction, and photography. We extended the identity across hang tags, mailers, stationery, and custom tattoos, with a focus on recycled and environmentally conscious materials throughout. Every detail was considered to make the unboxing feel as desirable as the swimwear itself.

Production spanned three countries, with logistics coordinated across Colombia, China, and Mexico. Seventy One Swim was built around the idea of taking customers on a journey through swimwear, no passport required, so sourcing from around the world became part of the brand story. As the brand grew, we helped expand its physical offering with pieces designed to complement the debut collection, including handwoven bags made to order by artisans in Mexico. From visual identity and photography to packaging and product development, we created a cohesive brand experience across every touchpoint.