THE PROJECT

Contour partnered with City Cruises to develop a custom captain’s hat collection celebrating its partnership with Major League Baseball. Designed as a collectible guest experience, the project transformed a traditional maritime accessory into a premium branded keepsake, bringing together the worlds of baseball and hospitality while creating a memorable touchpoint for guests.

Beginning with an existing hat sample, Contour refined the design and construction to create a more elevated silhouette, introducing additional structure, improved materials, and custom detailing to enhance the overall look and feel. Managing the development process from concept refinement through sampling, approvals, and production, we helped bring together official MLB branding and City Cruises’ identity in one cohesive product. Careful attention was given to the placement of logos, embroidery, construction, and finishing details to ensure the final product felt intentional and worthy of keeping. The finished collection was designed to celebrate the partnership while giving guests something tangible to take with them beyond the experience.