THE PROJECT

As part of American Queen Voyages’ rebrand, Contour partnered with the team to develop a cohesive collection of guest-facing amenities and onboard essentials that translated the refreshed identity into a tangible guest experience. Bringing the new brand to life throughout the voyage, the collection was designed to enhance every touchpoint while reinforcing American Queen Voyages’ commitment to thoughtful hospitality and memorable travel.

Working closely with the team, Contour led the creative direction, product development, and production of a wide range of branded amenities, including 100,000 custom stainless steel water bottles, tote bags, luggage tags, umbrellas, bottle openers, lanyards, pens, robes, slippers, and cocktail napkins. From concept development and material selection through manufacturing and delivery, each piece was carefully considered to balance functionality, sustainability, and brand expression. The result was a cohesive collection of guest touchpoints that supported the rebrand and elevated the onboard experience across the fleet.